Melisron is headed by CEO Ophir Sarid, Deputy CEO Moshe Rozenblum, CFO Oren Hillinger and COO Felix Shufman, who work hand in hand with the company’s team of professionals that bring unparalleled expertise and a solid track record of innovation and experience gained over more than 35 years of developing many of Israel’s most successful shopping centers.

Ophir Sarid

Chief Executive Officer

Ophir Sarid was appointed as CEO of Melisron in 2019. Previously, Mr. Sarid served as Melisron’s CFO for over eight years and played a significant role in the Company’s financial moves including its acquisition of British Israel in 2011. Before joining Melisron, Mr. Sarid served as CFO of Netvision when it became a public company and after its merger with 013 Barak. Mr. Sarid is a certified public account, holds a BA in economics and accounting from Haifa University, and an LLB from Bar Ilan University.

Moshe Rosenblum

Deputy Chief Executive Officer, Head of Mall Operations

Mr. Moshe Rosenblum is an international consultant on shopping mall planning, marketing, and management. He is an industrial and management engineer by profession, graduated from the Technion, and is a member of the International Council of Shopping Centers (ICSC). Mr. Rosenblum has served as Head of Mall Operations since 2009. Before the acquisition of British Israel Investments, Mr. Rosenblum headed British Israel’s shopping mall division. He previously held various executive positions, including manager of ILDC’s (ILDC, also known as Hachsharat Hayishuv) shopping malls in Israel and overseas, including the successful Seven Star Mall in Herzliya; CEO of Arim Mall in Kfar Saba and Hakiryon Mall, and many others. He also served as a consultant to numerous shopping mall construction projects in Israel including the Ramat Aviv Mall, Haifa Grand Mall, and Petah Tikva Grand Mall, and consulted to Israeli developers on the development, marketing and management projects of shopping malls overseas.

Oren Hillinger

Chief Financial Officer

Mr. Hillinger was appointed CFO of Melisron in February 2020. Prior to that, Mr. Hillinger served as CFO of Property and Building Corp. and as Chairman of Ispro, Bartan and of Koor-Tadiran provident fund. In his position with Melisron Mr. Hillinger is in charge of the Company's financial reporting, financing, cash management, tax, investors relations and market risk management. Mr. Hillinger is a certified public accountant, holds a BA (Magna cum laude) in accounting and an LLB both from Tel Aviv University and an MBA (Financing and Strategy, Summa cum laude) also from Tel Aviv University.

Felix Shufman

Chief Business Development Officer

Felix Shufman is a certified real estate actuary and has a B.A. in Administration and Economics from Tel Aviv University. Mr. Shufman has held the position of Deputy CEO for Development and Business Initiatives in the company since 2005. Since 2012, Mr. Shufman has held the position of Deputy CEO for Development and Business Initiatives at Melisron – Israel’s leading company for shopping malls and commercial centers that holds income-yielding properties with a value of 14.5 billion shekels. Prior to this, from 2005, Mr. Shufman was the Deputy CEO for Business Development for British Israel, which merged with Melisron. In his present position, Mr. Shufman is responsible for activities aimed at developing and improving real estate valuations as well as the purchase and sale of the company’s assets. Mr. Shufman is a lecturer at the Interdisciplinary Center in a real-estate promotion and management workshop.

Ami Hayut

Chief Engineering Officer

Ami Hayut serves as Vice President of Engineering, and has held this position since 2017. Mr. Hayut has over 24 years of experience specializing in management of complex engineering projects, including mega-projects, office towers, shopping malls, luxury residential buildings, museums, and public buildings. In his previous position, Mr. Hayut served as VP of Engineering of the TLV compound (jointly owned by Gindi Investments and Blue Square Real Estate, located in Tel Aviv’s former wholesale market area), comprising 350,000 sqm including the TLV shopping mall, 750 apartments, public amenities, and a park. Between 2008 and 2013, Mr. Hayut served as Chief Engineer of Elbit Imaging leading several dozen construction projects in Europe, India, and Israel. Between 1994 and 2008, Mr. Hayut served a project coordinator in a project management company, and managed the construction of the Israel Museum in Jerusalem, the Rabin Center, Atidim Tower, the Millenium Tower in Tel Aviv, the FIBI tower on Rothschild Blvd in Tel Aviv, and the Yad Eliyahu sports stadium, among others. He holds a BSc degree in Engineering and Business Management.

Guy Kasher, Adv.

Chief Legal Officer

Adv. Guy Kasher has served as the company’s General Counsel and Chief Legal Officer since 2011. Mr. Kasher is the head of the corporate legal department and is responsible of overseeing all legal aspects of the group's business and activity. Before joining Melisron, Mr. Kasher was a partner with the law firm of Weksler, Bregman & Co., and advised major Israeli entities and business groups such as The Africa Israel Group, The Tel Aviv Stock Exchange Ltd., The Intergamma Group, The Bronfman Fisher Group, Gottex Group, and others.

Inbal Zakai-Horev, Adv.

Head of the Company’s Head Office and Company Secretary

Advocate Inbal Zackai-Horev heads the Company’s Head Office and serves as the Company Secretary. Ms. Zackai-Horev manages Melisron’s corporate governance, finance, and securities unit, and is in charge of Head Office’s project and process management. Before joining Melisron, Ms. Zackai-Horev was a senior advocate at Gornitzky & Co., and for seven years handled the legal needs of Melisron and Ofer Brothers. She previously served as legal counsel and company secretary, and member of management of Habas Investments 1960. She began her legal career as a legal consultant to numerous public companies including Strauss Groups, Elrob Real Estate, Shikun U’Binui, Scorpio, and others.