Melisron is headed by CEO Ophir Sarid, Deputy CEO Moshe Rozenblum, CFO Oren Hillinger, who work hand in hand with the company’s team of professionals that bring unparalleled expertise and a solid track record of innovation and experience gained over more than 35 years of developing many of Israel’s most successful shopping centers.

Ophir Sarid

Chief Executive Officer

Ophir Sarid was appointed as CEO of Melisron in 2019. Previously, Mr. Sarid served as Melisron’s CFO for over eight years and played a significant role in the Company’s financial moves including its acquisition of British Israel in 2011. Before joining Melisron, Mr. Sarid served as CFO of Netvision when it became a public company and after its merger with 013 Barak. Mr. Sarid is a certified public account, holds a BA in economics and accounting from Haifa University, and an LLB from Bar Ilan University.

Moshe Rosenblum

Deputy Chief Executive Officer, Head of Mall Operations

Mr. Moshe Rosenblum is an international consultant on shopping mall planning, marketing, and management. He is an industrial and management engineer by profession, graduated from the Technion, and is a member of the International Council of Shopping Centers (ICSC). Mr. Rosenblum has served as Head of Mall Operations since 2009. Before the acquisition of British Israel Investments, Mr. Rosenblum headed British Israel’s shopping mall division. He previously held various executive positions, including manager of ILDC’s (ILDC, also known as Hachsharat Hayishuv) shopping malls in Israel and overseas, including the successful Seven Star Mall in Herzliya; CEO of Arim Mall in Kfar Saba and Hakiryon Mall, and many others. He also served as a consultant to numerous shopping mall construction projects in Israel including the Ramat Aviv Mall, Haifa Grand Mall, and Petah Tikva Grand Mall, and consulted to Israeli developers on the development, marketing and management projects of shopping malls overseas.

Shai Weinberg

Deputy Chief Executive Officer, Head of Office Operations

Mr. Weinberg holds bachelor’s and Master degrees in Industrial Engineering in addition to a MBA degree. He has a rich track record and has served in executive positions in public and private real estate companies, including CEO of Allied Real Estate Ltd, and CEO of Electra Real Estate Ltd.

Oren Hillinger

Chief Financial Officer

Mr. Hillinger was appointed CFO of Melisron in February 2020. Prior to that, Mr. Hillinger served as CFO of Property and Building Corp. and as Chairman of Ispro, Bartan and of Koor-Tadiran provident fund. In his position with Melisron Mr. Hillinger is in charge of the Company's financial reporting, financing, cash management, tax, investors relations and market risk management. Mr. Hillinger is a certified public accountant, holds a BA (Magna cum laude) in accounting and an LLB both from Tel Aviv University and an MBA (Financing and Strategy, Summa cum laude) also from Tel Aviv University.

Guy Kasher, Adv.

Chief Legal Officer

Adv. Guy Kasher has served as the company’s General Counsel and Chief Legal Officer since 2011. Mr. Kasher is the head of the corporate legal department and is responsible of overseeing all legal aspects of the group's business and activity. Before joining Melisron, Mr. Kasher was a partner with the law firm of Weksler, Bregman & Co., and advised major Israeli entities and business groups such as The Africa Israel Group, The Tel Aviv Stock Exchange Ltd., The Intergamma Group, The Bronfman Fisher Group, Gottex Group, and others.

Inbal Zakai-Horev, Adv.

Head of the Company’s Head Office and Company Secretary

Advocate Inbal Zackai-Horev heads the Company’s Head Office and serves as the Company Secretary. Ms. Zackai-Horev manages Melisron’s corporate governance, finance, and securities unit, and is in charge of Head Office’s project and process management. Before joining Melisron, Ms. Zackai-Horev was a senior advocate at Gornitzky & Co., and for seven years handled the legal needs of Melisron and Ofer Brothers. She previously served as legal counsel and company secretary, and member of management of Habas Investments 1960. She began her legal career as a legal consultant to numerous public companies including Strauss Groups, Elrob Real Estate, Shikun U’Binui, Scorpio, and others.

Ami Hayut

Chief Engineering Officer

Ami Hayut serves as Vice President of Engineering, and has held this position since 2017. Mr. Hayut has over 24 years of experience specializing in management of complex engineering projects, including mega-projects, office towers, shopping malls, luxury residential buildings, museums, and public buildings. In his previous position, Mr. Hayut served as VP of Engineering of the TLV compound (jointly owned by Gindi Investments and Blue Square Real Estate, located in Tel Aviv’s former wholesale market area), comprising 350,000 sqm including the TLV shopping mall, 750 apartments, public amenities, and a park. Between 2008 and 2013, Mr. Hayut served as Chief Engineer of Elbit Imaging leading several dozen construction projects in Europe, India, and Israel. Between 1994 and 2008, Mr. Hayut served a project coordinator in a project management company, and managed the construction of the Israel Museum in Jerusalem, the Rabin Center, Atidim Tower, the Millenium Tower in Tel Aviv, the FIBI tower on Rothschild Blvd in Tel Aviv, and the Yad Eliyahu sports stadium, among others. He holds a BSc degree in Engineering and Business Management.

Itay Banayan

Chief Business Development Officer

Itay Banayan joined Melisron as Chief Business Development Officer in February 2021, and is responsible for establishing new platforms and business lines that will enhance the company’s long term performance and resiliency. Previously, Itay served as VP of Real Estate & Projects at Mindspace, where he led the firm’s global growth and real estate strategy, as well as the Design and Project-Management process. Prior to Mindspace, Itay served VP of Capital Markets at Gazit-Globe USA, and as an investment banker at CITI’s real estate investment banking group in New York City. Itay has an MBA from the New York University Stern School of Business (with honors) and a BA in Business Administration and Economics from the Hebrew University in Jerusalem (Magna Cum Laude).