Melisron is headed by CEO Ophir Sarid, Deputy CEO Moshe Rozenblum and COO Felix Shufman, who work hand in hand with the company’s team of professionals with unparalleled expertise, and a solid track record of innovation, and experience gained over more than 35 years of developing many of Israel’s most successful shopping centers.

Ophir Sarid

Chief Executive Officer

Mr. Sarid was appointed CEO of Melisron in November 2019. Mr. Sarid has served as Melisron’s CFO since 2011-2019. In this position, Mr. Sarid manages and oversees the preparation of the company’s financial statements, financing and debt structure, cash management, and communications with the capital market. Mr. Sarid played a leading role in the acquisition of a controlling interest in British Israel and its merger with Melisron. Previously, Mr. Sarid served as CFO of Netvision in the period from the company’s IPO, through its merger with 013 Barak, and up to its acquisition by Cellcom. Ofir Sarid is a certified public account, holds a BA in economics and accounting from Haifa University and an LLB from Bar Ilan University.

Moshe Rosenblum

Deputy Chief Executive Officer, Head of Mall Operations

Mr. Moshe Rosenblum is an international consultant on shopping mall planning, marketing, and management. He is an industrial and management engineer by profession, graduated from the Technion, and is a member of the International Council of Shopping Centers (ICSC). Mr. Rosenblum has served as Head of Mall Operations since 2009. Before the acquisition of British Israel Investments, Mr. Rosenblum headed British Israel’s shopping mall division. He previously held various executive positions, including manager of ILDC’s (ILDC, also known as Hachsharat Hayishuv) shopping malls in Israel and overseas, including the successful Seven Star Mall in Herzliya; CEO of Arim Mall in Kfar Saba and Hakiryon Mall, and many others. He also served as a consultant to numerous shopping mall construction projects in Israel including the Ramat Aviv Mall, Haifa Grand Mall, and Petah Tikva Grand Mall, and consulted to Israeli developers on the development, marketing and management projects of shopping malls overseas.

Oren Hillinger

Chief Financial Officer

Mr. Hillinger was appointed CFO of Melisron in February 2020. Prior to that, Mr. Hillinger served as CFO of Property and Building Corp. and as Chairman of Ispro, Bartan and of Koor-Tadiran provident fund. In his position with Melisron Mr. Hillinger is in charge of the Company's financial reporting, financing, cash management, tax, investors relations and market risk management. Mr. Hillinger is a certified public accountant, holds a BA (Magna cum laude) in accounting and an LLB both from Tel Aviv University and an MBA (Financing and Strategy, Summa cum laude) also from Tel Aviv University.

Felix Shufman

Chief Business Development Officer

Felix Shufman is a certified real estate actuary and has a B.A. in Administration and Economics from Tel Aviv University. Mr. Shufman has held the position of Deputy CEO for Development and Business Initiatives in the company since 2005. Since 2012, Mr. Shufman has held the position of Deputy CEO for Development and Business Initiatives at Melisron – Israel’s leading company for shopping malls and commercial centers that holds income-yielding properties with a value of 14.5 billion shekels. Prior to this, from 2005, Mr. Shufman was the Deputy CEO for Business Development for British Israel, which merged with Melisron. In his present position, Mr. Shufman is responsible for activities aimed at developing and improving real estate valuations as well as the purchase and sale of the company’s assets. Mr. Shufman is a lecturer at the Interdisciplinary Center in a real-estate promotion and management workshop.

Ami Hayut

Chief Engineering Officer

Mr. Amit Hayut has served as Chief Engineering Officer since 2017. He has over 24 years of experience specializing the construction management of complex engineering projects, office towers, shopping malls, high-end residential projects, museums, public buildings, and more. In previous positions, Mr. Hayut was headed the construction of the TLV complex, a development by Gindi Investments and Blue Square Real Estate on the site of Tel Aviv’s former wholesale market. This 350,000-sqm project includes a shopping mall, 750 housing units, public amenities and a park. Mr Hayut also served as Chief Engineer of Elbit Imaging and was involved in dozens of projects in Europe and Israel. Mr. Saris holds a BSc in Engineering and Business.

Guy Kasher, Adv.

Chief Legal Officer & Corporate Secretary

Adv. Guy Kasher serves as the company’s General Counsel, Chief Legal Officer and Corporate Secretary since 2011. Mr. Kasher is the head of the corporate legal department and is responsible of overseeing all legal aspects of the group's business and activity. Before joining Melisron, Mr. Kasher was a partner with the law firm of Weksler, Bregman & Co., and advised major Israeli entities and business groups such as The Africa Israel Group, The Tel Aviv Stock Exchange Ltd., The Intergamma Group, The Bronfman Fisher Group, Gottex Group, and others.