Melisron, a leader in Israel’s real estate sector, is the country’s largest mall company. Since its establishment in 1987, Melisron has gained wide experience in the development, construction, maintenance, and professional management of malls, office complexes, and hi-tech parks. In the residential real estate sector, Melisron operates through Aviv Yizum, a company held jointly by Melisron and the Aviv Group. Melisron is controlled by Ms. Liora Ofer (through Ofer Investments) who serves as the Company’s Chairperson.
Melisron owns and manages 18 leading malls and shopping centers that operate under the Ofer Mall brand. Melisron’s malls, which are located nationwide in attractive locations, include Ofer Ramat Aviv Mall, Kiryon Mall, Ofer Grand Mall Be’er Sheva, Ofer Grand Mall Haifa, Ofer Rehovot, Ofer Grand Mall Petah Tikva, Ofer Bilu Center Outlet, and many others.
In the office sector, Melisron owns five leading hi-tech parks and office buildings, including Ofer East and Ofer West in Petah Tikva, Ofer Carmel in Tirat Hacarmel, Ofer Yokne’am, and Landmark, Melisron‘s flagship project in Sarona, Tel Aviv (a joint project with AFI Properties).
In the residential sector, Melisron works with its partner, Aviv Group. Aviv Yizum specializes in residential real estate development and construction and in urban renewal projects, building thousands of residential units for sale.
Melisron also owns and manages single-tenant properties nationwide, covering a total area of about 41,000 sqm, and housing complexes including a 388-unit complex in the city of Ashdod.
Melisron’s shares are traded on the Tel Aviv Stock Exchange and are listed in the TA 35, TA Dividend, and TA Real Estate indexes.
Melisron aims to create value for its investors, through a strategy that reinforces its core activities by promoting projects that increase the value of its malls and office parks.
The Company is actively develops in new real estate projects, including projects that convert and appreciate existing properties through mixed uses, and projects that focus on residential development.
Melisron embraces ESG values at its core. The Company continually expands the use of sustainable energy solutions in its properties and is committed to lead, promote, and develop sustainable and community values alongside its business operations.
Melisron is committed to outstanding professional performance as a way of life. The Company invests resources and efforts to ensure continuous improvement, learn from its experience, generate new insights, and maintain high standards of excellence in its operations. The Company believes in leadership based on innovation and an entrepreneurial spirit, and takes action to ensure that it remains one step of its competitors and serves as a role model and source of inspiration in its business environment.
Melisron champions respect, dignity, consideration, and sensitivity to the needs of others — employees, managers, customers, suppliers, and business partners. Melisron believes in integrity and dedication to the Company’s core values and business practices and expects no less from its employees and managers.
Melisron believes in collaboration, effective teamwork, and interpersonal communications that enhance the Company’s performance, and help its employees and managers achieve superior results and gain a personal and professional sense of accomplishment.
Melisron is committed to honesty, fairness, and transparency in its interactions with its stakeholders — employees, customers, suppliers, service providers, investors, and shareholders.
The late Yehuda (Yuli) Ofer was born in Romania in 1924 and immigrated to Israel as an infant. Combining vision and hard work, Mr. Ofer was one of the pioneers of Israel’s shipping and real estate industries, whose work made a significant contribution to the Israeli economy and its society.
In 1957 together with his brother, the late Sammy Ofer, he founded Ofer Shipping and the Ofer Brothers Properties Ltd. (currently, Ofer Investments). In 1957, through the Ofer Brothers, they purchased Melisron, which became one of Israel’s largest real estate companies, and in 2000 Ofer Brothers acquired control of Mizrahi-Tefahot Bank. Mr. Yuli Ofer served as Chair of the Board until 2008 and during his term, he led many projects that contributed significantly to the Company’s growth and prosperity. Mr. Ofer passed in 2011.
Melisron’s roots can be traced to the 1950s, several years after the independence of the State of Israel, when the need to develop the nascent state fused with the ambitions of a young, highly motivated entrepreneur at the beginning of his career, with a passion for the world of real estate.
In 1957, the late brothers Yuli (Yehuda) and Sammy Ofer founded the Ofer Brothers, which later changed its name to Ofer Investments. In its early years, with operations concentrated in shipping, investments, and holdings, the Company quickly assumed a leading role in many key business transactions in and outside Israel.
Melisron was founded in 1987 and was soon after acquired by the Ofer Brothers.
Soon after, Melisron constructed Kiryon, its first shopping mall, on the site of the Ata textile factory in Kiryat Bialik, that had closed two years earlier. Over the years, the mall expanded to become Israel’s largest shopping mall.
The Kiryon’s success prompted Melisron to expand its investments in this sector. The Company acquired and developed additional malls, including Renanim Mall in Ra’anana (the Company’s second project) and the Hutzot Hamifratz Outlet Center in the Haifa Bay area.
In 2008, as the world was struck by a global financial crisis, Liora Ofer was appointed Chair of the Board of Melisron. The Company astutely exploited the opportunities created by the crisis, and adopted an expansionary strategy for its mall operations. Within six months, the Company purchased Ramat Aviv Mall and Savyonim Mall from Africa Israel, and proceeded to acquire the shares of British Israel, a shopping mall company that owned 24 malls including Ofer Grand Mall Petah Tikva, Ofer Rehovot, Ofer Grand Mall Haifa, Ofer and Grand Mall Be’er Sheva.
After these two M&As, which constituted a turning point in the mall market, Melisron became Israel’s largest mall company.
