Melisron, a leader in the real estate sector in Israel, is the largest mall company in the country. The company was established in 1987, and since then has gained rich experience in the development, construction, maintenance and professional management of malls, office complexes and high-tech parks. In addition, Melisron operates in the field of residential real estate through the company Aviv Yazum specializes in residential initiation and construction as well as urban renewal projects and is jointly owned with the Aviv Group. Melisron is under the control of Ms. Liora Ofer (through Ofer Investments), who serves as the chairman of the company’s board of directors.
The company owns and manages 18 leading malls and commercial centers under the “Ofer Malls” brand, scattered in attractive locations throughout the country, including the Ofer Ramat Aviv Mall, Ofer Hariyon, Ofer Grand Mall Beer Sheva, Ofer Grand Mall Haifa, Ofer Rehovot, Ofer Grand Mall Petah Tikva, Ofer Billo Center Outlet and many others.
In the field of offices, Melisron owns five of Israel’s leading hi-tech parks and office buildings, including Ofer East and Ofer West in Petach Tikva, Ofer Carmel in Tirat Carmel, Ofer Yakneam and more, as well as the flagship project “Landmark” in the Sharona complex in Tel Aviv (in partnership with Efi Properties).
In addition, the company operates in the residential sector and owns, in partnership with the Aviv Group, Aviv Yazoom, which specializes in residential construction and urban renewal in Israel. The joint company focuses on initiating and building projects in the scope of thousands of units for sale.
Also, Melisron owns and manages properties that are fully leased to a single tenant with a total area of approximately 41,000 square meters scattered throughout the country as well as in housing clusters that include 388 housing units in the city of Ashdod.
The company’s shares are traded on the Tel Aviv Stock Exchange and are included in the Tel Aviv 35 Index, the Tel Aviv Dividend Index and the Tel Aviv Real Estate Index.
Melisron operates and manages its business with the aim of generating value for the investing public by creating moves to strengthen and preserve the core of the activity by improving the malls and office parks and promoting moves that support the core activity.
At the same time, the company develops activities in new areas, both by way of improving existing properties through mixing uses and by entering the field of residential development.
Melisron sees the values of the environment, society and corporate governance as an integral part of its core values. Within this framework, Melisron works to promote the use of green energy in its properties. Melisron’s ambition, aside from its business goals, is to lead, promote and develop both quality and social values.
We undertake to act with excellence and professionalism as a way of life, to invest resources and efforts for continuous improvement, to learn from past experiences and to generate new insights for the future. Out of an aspiration to excel in our fields of activity, we advocate leadership through initiative and innovation and work continuously to always be one step ahead, to be a personal example and an inspiration to those around us.
We believe in respectful conduct while considering the other and paying attention to the needs of those facing us - employees, managers, customers, suppliers and business partners. We believe in integrity and loyalty to the company's values and its way of doing business - and expect our employees and managers to do the same.
We advocate cooperation and teamwork (synergy). We believe that through teamwork and good interpersonal communication we can improve our performance, achieve better results and feel personal and professional satisfaction.
We are committed to acting with integrity, fairness and transparency towards the company's employees, customers, suppliers, service providers, investors and shareholders.
Yehuda (“Yuli”) Ofer was born in Romania and immigrated to Israel at a young age. A man of vision and action, one of the pioneers of the Israeli shipping and real estate industry, an entrepreneur whose activities contributed greatly to the Israeli society and economy. In 1957, together with his brother, the late Sami Ofer, the two founded “Ofer Shipping” and “Ofer Properties Ltd” (now Ofer Investments) In 1987, through the Ofer brothers, they acquired Melisron, which over the years became one of the largest real estate companies in Israel, and in 2000 they acquired control of Bank Mizrahi-Tefahot. Mr. Yuli Ofer served as the head of the board of directors until 2008. During his time, he led moves that greatly contributed to the company’s development and prosperity. The late Mr. Yuli Ofer passed away in 2011.
The roots of the Melisron company are rooted in the fifties of the 20th century, in an aspiration to connect the need to develop the new country, which was established only a few years earlier, and the ambitions of a young entrepreneur at the beginning of his career, highly motivated and with a strong passion for the world of real estate.
In 1957, the brothers Yuli and the late Sami Ofer founded the “Ofer Brothers” company, which later changed its name to “Ofer Investments”. In the first years of its activity, the company focused on the fields of shipping, investments and holdings, and in a short time led many business activities in Israel and abroad.
In 1987, the “Melisron” company was founded.
A short time later, on the site of the “Ata” textile factory, which closed in 1985, Melisron established “The Carion”, a spacious shopping complex in Kiryat Bialik. Over the years the complex grew and expanded – and became the largest mall in Israel.
The business success of the Kerion led Melisron to further investments in the field. The company established, purchased and developed additional shopping malls, including the Rananim Mall in Ra’anana (which was the company’s second project) and the Hutsat HaForetz complex in Haifa.
In 2008, with the outbreak of the global economic crisis, Liora Ofer was appointed to head the Melisron Board of Directors. The company knew how to take advantage of the opportunities created by the crisis and adopted a strategy to expand the activity of the malls. Less than half a year later, the company purchased the Ramat Aviv Mall and the Savionim Mall from the Africa Israel Company, and later purchased the shares of the British Israel Mall Company, which owned 24 malls, among them: Ofer Petah Tikva, Ofer Rehovot, Ofer Grand Mall Haifa, Ofer Be’er Sheva and more.
Following these two merger and acquisition transactions, which were a turning point in the mall market, Melisron became the largest mall company in Israel.
