Our retail portfolio includes properties that offer premium retail and leisure spaces with best-in-class services that reflect modern consumer lifestyles and an increasing focus on mixed uses. We create places to shop, eat and be entertained that are convenient and accessible, and are strongly connected to their local communities.
AT A GLANCE We develop our retail properties to support the way people like to shop and the way retailers arrange their stores. Our regional centers attract visitors from wide catchment areas by offering a breadth and depth of retail and leisure activities. Our local malls fit into the daily lives of communities, providing convenient, accessible retail, social and community spaces that are particularly well-suited to click and collect. Our 9 regional centers account for 84% of our retail portfolio, which is dynamically adjusted to reflect the changing role of physical retail in an omni-channel world.
OUR PORTFOLIOWe understand our tenants and their customers.
We regularly interact with consumers across our properties through shopper surveys and client meetings to better understand how the way people like to shop is changing. Our customer-based insights guide everything from our portfolio investments to our target tenants, driving our strategy to develop spaces that are positioned as the best in their catchment for the range of shopper missions they serve.
At Melisron, we are strategically extending our brand into the digital space to strengthen the traffic that reaches the Ofer shopping centers. In 2017, we launched My Ofer, our mobile app and digital customer club that currently has 650,000 members, who receive exclusive benefits based on collaborations with our mall tenants, and incentivize for customers to visit the mall.
The Ofer Mall app drives traffic through the informed use of state-of-the-art technology and mobile innovations, offering benefits both in the consumption worlds and in the entertainment and entertainment worlds in the mall, and ultimately driving traffic into the mall and creating loyal shoppers and consumers.