Mr. Yuli Ofer founded Melisron in the 1950s based on his passion for real estate. Melisron initially owned a single asset, Hakiryon Mall, which was built on the site of the former Ata factory after it was shut down.
Over time Melisron expanded Hakiryon, which became Israel’s largest shopping mall. Mr. Ofer harnessed Hakiryon’s success to expand the company through the acquisition and development of additional shopping malls, including Renanim in Ra’anana and Hutzot Hamifratz power center.
In 2008, on the cusp of the financial crisis, Ms. Liora Ofer was appointed to head the company’s board of directors. Together with Mr. Avi Levy, CEO of Ofer Investments (Melisron’s parent company), Ms. Liora Ofer astutely made the most of the opportunities created by the financial crisis and adopted a strategy to expand the group’s Melisron-operated shopping mall operations.
The two M&A transactions they concluded rocked the shopping mall market and established Melisron as the country’s largest shopping mall company, a status it maintains to this day.
Melisron’s success is largely due to its employees’ dedication and passion for real estate.